Why Sustainability is Central to Brand Success

Speaker: Sarah King, Senior Partner, Sustainable Transformation Practice, Kantar

Suitable For: Planners, Strategists, Marketers

Summary:

Presenting the latest research insights and data, Sarah King, Senior Partner, Kantar highlights the key inflexion points on where the UK population is at in terms of their attitudes and thoughts towards sustainability and climate change. This session is full of stats and insights showing people care a great deal about climate change which translates into a massive commercial opportunity for brands. The data provided can help drive sustainable business and brand operations in the future.

Key Take-Aways:

1. Consumers are taking control of the marketplace, looking for brands that are embracing sustainability.

2. There is a new mainstream available – a transformational opportunity for brands and sustainability is that opportunity.

3. Climate disruption is not going to go away, it’s time to address the threat.

4. We have to stop seeing the climate crisis as a barrier.

5. People’s values are in favour of sustainability, brand owners need to think about their future customers.

Session Length:  25 minutes

You can watch the full session here.