Why Advertisers Must Care About COP27

Speakers: Stephan Loerke, CEO, World Federation of Advertisers and Fabrice Beaulieu, Chief Marketing, Sustainability and Corporate Affairs Officer, Reckitt

Suitable For: All, Marketing Teams, Agency and Media Leaders

Summary:

This session features leaders from the WFA and Reckitt in conversation about why COP27 is critical to advertisers around the world. As the world has emerged from the pandemic, economic activity has increased, business travel has returned and challenges like the rising gas prices as a result of the war in Ukraine have created an even greater urgent need to address the climate crisis. Advertising professionals want to help, but do not necessarily know the best ways to take action.

Key Take-Aways:

1. A global and coordinated race to net zero is the only way to address the climate crisis.

2. Sign up to the WFA’s Planet Pledge, a CMO-led framework designed to galvanise action from brand owners, to help make marketing part of the solution.

3. Marketers can encourage their companies to sign up to Ad Net Zero and follow the 5-step Action Plan. Its framework is useful in providing action plans to help spur your team to the next steps, a rallying process which has happened at Reckitt.

4. Remember this agenda is about ‘progression rather than perfection’ – but progress needs to happen fast.

Session Length: 10 minutes

You can watch the full session here.