Ireland’s Advertising Industry Represented At The Ad Net Zero Global Summit

Ad Net Zero, the advertising industry’s initiative to decarbonize ad operations and harness advertising’s power to drive sustainable behaviour change, will hold its second Global Summit on 9 & 10 November. The Summit will be broadcast live from Park Village in London to an international audience. Ad Net Zero supporters have the opportunity to attend in person & it is also broadcast online.

The Summit will include insights from advertising leaders around the world on tackling climate change, updates on carbon measurement for all aspects of ad operations, a new certification standard, a look at the latest rules around environmental claims, a review of the five key Ad Net Zero actions.

Ad Net Zero Ireland are delighted to announce that leading industry figures have been invited to speak at the summit from Ireland. They include Abi Moran, CEO Folk Wunderman Thompson and Vice President, IAPI & Elizabeth Sheehan, Sustainability and Marketing Consultant and Chair of Ad Net Zero Ireland. They will be participating in a panel discussion on the launch & setting up process of Ad Net Zero in Ireland at the Global Summit.

Other Speakers include; Angie Gifford, Vice President EMEA, Meta, Emma Newman, CRO EMEA, Pubmatic, Fabrice Beaulieu, Chief Marketing, Sustainability & Corporate Affairs Officer, Reckitt, Isa Kurata, Co-founder, ACT Responsible, Jemma Gould, VP, Sustainability & Communications, IPG, John Osborn, USA Director, Ad Net Zero, Josh Lockwood, Vice President, American Red Cross Climate Crisis Group, Karen Sauder, President, Global Clients & Agency Solutions, Google, Laure-Sarah Labrunie, Media Lead, Nestlé, Sergio Lopez, SVP, Head of Global Production, Publicis Groupe, Stephan Loerke, CEO, WFA, Yannick Bolloré, Chairman and CEO, Havas Group.

Abi Moran, CEO of Folk Wunderman Thompson & Ad Net Zero Global Summit Speaker, “I implore all marketers and agencies beginning to engage in the race to zero to dial into the summit and learn how their brand/organisation can contribute at what is a critical time for the industry. I will do my best to give an insight into both the challenges and the successes we have had in launching Ad Net Zero in Ireland”

In addition, the summit will showcase some of the fantastic work shortlisted for the Campaign Ad Net Zero Awards that have been launched in partnership with Campaign to celebrate the advertising industry’s best work helping to build a net zero economy.

Elizabeth Sheehan, Chair of Ad Net Zero & Ad Net Zero Global Summit Speaker, “We are delighted to have formed Ad Net Zero Ireland this year and are seeking all members of the industry; advertisers, brand owners, agencies, producers and media owners to become supporters and join us in our pledge to reach Net Zero by 2030. The Ad Net Zero global summit is running alongside Cop 27 in November, giving us all as an advertising, communication and marketing community an opportunity to dial in and to hear from others in our industry on how they are reducing emissions from our practices, in addition to encouraging responsible consumer behaviour.”

Ad Net Zero Ireland was launched in June 2022 by IAPI (Institute of Advertising Practitioners in Ireland), AAI (Advertising Association of Ireland), MII (The Marketing Institute of Ireland, CPI (Commercial Producers of Ireland) and IAB for the first full collaboration in Ireland across the advertising, marketing, media and production sector with a collective vision to address climate change and reduce carbon emissions across the industry.

There are currently 42 active Ad Net Zero Supporters in Ireland, with the supporter recruitment drive adding to this on a weekly basis. Ireland’s Ad Net Zero supporters are; Antidote, Arrow Films, Assembly Productions, Banjoman, BBDO, Big Fish, Bloom, Bonfire, Boys & Girls, Connolly’s, Core, Custodian, Daniel J Edelman, Dentsu Aegis Network, Droga 5, Elevate, Energia, Fleishman Hillard International Communications, Folk Wunderman Thompson, Future Proof, Goosebump, Group M, Havas Village, Honey & Buzz, Idea, IPG Mediabrands, Javelin, Kick, Marketing Network, Media 365, Motherland, Oliver Agency, Omnicom Media Group, Owens DDB, Publicis, Pull the Trigger, Screen Scene, Sweartaker, The Public House, Thinkhouse & Verve.