Confronting the Climate Emergency – How Can The Media Do Better

Speakers: Julia Richards, Director of Sustainability and Operational
Transformation, The Guardian, & Imogen Fox, Director of Advertising, The
Guardian

Suitable for: Strategists & Media Planners, Brand Teams, Leadership Advice &
Inspiration

Summary:

This session looks at sustainability targets: how to set them – and how to keep them. From B Corp to carbon audits, the speakers explore how to be transparent with your progress and move sustainability from a conversation to real action every day.

Key Take-Aways:

1. The Guardian is using its Climate Pledge as a way to articulate the steps it is taking towards sustainability.

2. Make business decisions that align with your other company’s standards. For example, the Guardian has made decisions in line with their editorial stances, such as achieving B-CORP certification in 2019 and banning fossil fuel advertising in 2020.

3. Recognise advertising’s power to inspire people and change behaviour. Using our communications power to change people’s behaviour is absolutely key in our industry’s fight against the climate crisis. This is in line with Ad Net Zero’s Action 5: to harness advertising’s power in supporting behaviour change.

Session Length: 25 minutes

You can watch the full session here.