Foundational Pathway Login
We’re pleased to announce the launch of our Foundational Pathway!
Developed with support from PwC, this password protected portal presents questions for every UK Ad Net Zero supporter to answer, allowing us to track supporter action more accurately across the programme – a commitment that was made when becoming a supporter of Ad Net Zero.
We will be using the data from this to further customise our ‘Ad Net Zero @’ programme for each individual supporter organisation, offering specific support through tools, training, and guidance.
It will allow us to measure the progress of the wider advertising industry by using the data to inform mandatory asks of the programme and create a detailed 2024 Annual Report, showing progress against our 2023 Annual Report.
All details and next steps for supporters have been sent to the Steering Group – if anyone has any questions, please do reach out to us.
Reminder: For agency supporters, the Foundational Pathway should be completed by local agencies within holding groups.
